I just spent part of the morning shopping with my wife in Venice. Many of the shops were very unique but one in particular, Mollusk Surf Shop, really stands out. These guys have a great corner location on a busy street and their present their merchandise just a little differently then most other shops.
Great T-shirts, all stacked on tables with a full exposure of the images on display. Surfboards are in the windows and up a spiral staircase. All the boards come from shapers who are anything but mainstream. Books about surfing cover an entire wall. What clothing there is comes from non- traditional, local manufacturers.
The general vibe is unique, hard to find, buy our stuff and you'll be special too.
Well done.
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